Operator-led AI executive advisory for measurable business performance.
Shore GTM was founded by Patrick Rooney, a 3x founder with two exits, and former CEO, CMO, GM, and GTM executive.
For more than 25 years, Patrick has built companies, led commercial teams, made investment decisions, missed numbers, changed plans, launched products, managed growth, and been accountable for the result.
Shore GTM brings that operator perspective to companies trying to improve GTM performance and decide where AI can genuinely make the business better.
OUT POINT OF VIEW
Operator-led
The work is led by someone who has been responsible for revenue, people, investment, customers, and company performance, not only the recommendation.
Evidnece-first
Shore uses the company's own data to test assumptions and identify where performance is actually breaking.
GTM-wide
We look across the full commercial system rather than assume the problem belongs to sales, marketing, or customer success.
Strategy through execution.
When the solution needs to be built, Shore can stay involved and turn the strategy into something the team can actually use.
Certifications
Patrick Rooney has spent his career building, running, growing, and changing businesses.
He founded and sold Zocalo Group to Omnicom and founded QUEsocial, an employee advocacy SaaS platform later acquired by private equity.
He has served as a CEO, CMO, GM, and Chief Marketing & Innovation Officer and has led GTM across marketing, sales, customer success, and product.
He has also led the integration of seven businesses into one company—work that required more than strategy. It required decisions about people, process, positioning, customers, technology, investment, and how the work would actually get done.
That experience shapes how Shore works today.
Ready to work with an advisor who has been in your seat?
A NOTE OF HONESTY.
Shore GTM is not for everyone.
Fit matters as much to us as it does to you.
We are probably not the right partner if any of the following describe what you are looking for.
